We’re very proud to have ranked so highly as it recognises that our unique organisational knowledge and our in-depth data analytics capabilities are both integral parts of the business.
The Clydesdale and Yorkshire Banks IP100 League Table profiles and ranks innovative companies, highlighting those that have significantly invested in their IP across various sectors. Focusing on the assessment of five IP asset classes – Brand & Reputation, Patents, Critical Databases, Software, and Trade Secrets, the scoring system is designed to identify companies that are using their IP assets to create the competitive advantages needed to improve and grow their businesses.
Good-Loop converts advertising money into free charitable donations whilst delivering more effective, more respectful and more rewarding online advertising. We are taking micro-donation techniques and implementing them within the ad serving industry - thereby making charitable donation seamlessly integrated into online behaviour. We are uniquely positioned at the intersection of many complex industries including AdTech, PhilTech and Media, meaning that our organisational knowledge is critical to our competitive advantage.
We are also working to leverage AI and smart retargeting to ensure that adverting on the Good-Loop platform is not just ethical but is also highly relevant, impactful and effective for advertisers. IP is critical to our ability to innovate and build brand equity - both of which enable growth, secure our long-term viability and add value for our investors.
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