• good ads. for good causes.

    Communicate with your customers in a more

    personal, meaningful and cost effective way.

  • Advertising that's pull not push

     

    What use is an 'impression' if it was a negative experience for your customer?

     

    Good-Loop will never force someone to watch your ad. But if they choose to engage,

    they get to give 50% of your ad money to their chosen charitable cause.

     

    So you can collaborate with the people who matter to you, for just a few moments,

    to do a little bit of good in the world together.

  • That's nice. But does it drive roi?

    78% completed view rate

    % watched for over 10 seconds

    Video ads on the Good-Loop platform have an impressive completed view rate - which just shows the high level of engagement.

    Guaranteed viewability

    % of bought media seen by a human

    Good-Loop ads are click-to-view which means you will never get charged for an ad that isn’t actually seen.

  • Good advertising is more effective

    Here's why:

    Good-Loop online video advertising

    Opt-in

    Choice

    Opt-in Video Ads engage users eight times more than auto-play video ads.

     

    Source: American Marketing Association

    Good-Loop online video advertising

    Physical

    Engagement

    Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).

    Source: Neuro-Insight

    Good-Loop online video advertising

    Meaningful Connection

    64% of consumers cite shared values as the primary reason for their relationship to a brand

     

    Source - Harvard Business Review

    Good-Loop online video advertising

    Powerful

    Halo Effect

    66% of people say they are willing to pay more for socially conscious brands.

     

    Source: Nielsen

  • how Good-Loop works, in 5 simple steps

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    1. The Good-Loop donation unit is displayed as a non-intrusive banner across our network of premium blogs and publications.

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    2. People see your brand logo and a shortlist of charities which they can choose to support by watching your ad.

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    3. They click on the banner and your branded video content begins to play fullscreen. At this point your viewer has opted-in to watch, they are engaged, rewarded and feeling positive.

    Good-Loop ethical video advertising enables publishers and bloggers to make money

    4. After 15 seconds you pay for a completed video view. This 'unlocks' the donation function and the viewer can choose which charity they would like to donate to. 50% of your payment goes to charity, 40% to the content creator and 10% to Good-Loop.

    Good-Loop ethical video advertising enables publishers and bloggers to make money

    5. After the video is complete, people can double their donation by clicking through to your website, using a voucher code at checkout or even sharing your video on social media.

  • Why not give it a go? All you need is a video

    Send us a piece of branded video content and a description of

    who your target market is, we'll do the rest.

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