• Advertising that's pull not push

     

    What use is an 'impression' if it was a negative experience for your customer?

     

    Good-Loop will never force someone to watch your ad. But if they choose to engage,

    they get to give 50% of your ad money to their chosen charitable cause.

     

    So you can collaborate with the people who matter to you, for just a few moments,

    to do a little bit of good in the world together.

  • how Good-Loop works, in 4 simple steps

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    1. The Good-Loop ad unit is displayed as a non-intrusive banner across our network of premium brand-safe publishers.

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    2. People click on the banner and your branded video content begins to play fullscreen. At this point your viewer has opted-in to watch, they are engaged, rewarded and feeling positive.

    Good-Loop ethical video advertising  enables publishers and bloggers to make money

    3. After 15 seconds you pay for a completed view. This 'unlocks' the donation function and the viewer can choose which charity they'd like to donate to. Half of your payment goes directly to charity, 40% goes to the content creator and 10% to Good-Loop.

    Good-Loop ethical video advertising  enables publishers and bloggers to make money

    4. After the video is complete, people can double their donation by clicking through to your website, using a voucher code at checkout or even sharing your video on social media.

  • Good advertising is more effective

    Here's why:

    Good-Loop online video advertising

    Opt-in

    Choice

    Opt-in Video Ads engage users eight times more than auto-play video ads.

     

    Source: American Marketing Association

    Good-Loop online video advertising

    Physical

    Engagement

    Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).

    Source: Neuro-Insight

    Good-Loop online video advertising

    Meaningful

    Connection

    64% of consumers cite shared values as the primary reason for their relationship to a brand

     

    Source - Harvard Business Review

    Good-Loop online video advertising

    Powerful

    Halo Effect

    66% of people say they are willing to pay more for socially conscious brands.

     

    Source: Nielsen

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