• Good-Loop founders Amy Williams and Daniel WInterstein

    why on earth do we bother?

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    OUR MISSION

     

     

    Our mission is to create a new, more positive online economy that funds sustainable social change.

  • OUR PURPOSE

     

    Good-Loop exists to make the internet a more positive place for everyone...

     

    Good-Loop is paid video advertising for charity

    Positive for content creators

    because we help them to get paid a fair wage for their hard work, whilst keeping their content free for all to access.

    Good-Loop is paid video advertising for charity

    Positive for people

    because we empower them to take control their online experiences and to harness their own value as a force of good in the world.

    Good-Loop is paid video advertising for charity

    Positive for brands 

    because we provide a platform for them talk to their customers in a positive and proactive environment.

    Good-Loop is paid video advertising for charity

    Positive for the world

    because when charities have a stable, sustainable source of income they have the security to plan long-term and the freedom to focus their attention on maximising their positive impact.

  • Our Impact

     
    Every time someone chooses to watch an advert through the Good-Loop ad player, 50% of the gross profit from that advert view is donated to a charitable cause. We are working with a wide range of charities and we strive to be as open and transparent as possible about every donation made. We keep all donation receipts on file and are looking into developing a processes for tracking the impact of our donations across a number of important social issues.
     
    Coming soon: Good-Loop donation tracker.

  • Our values

    Be a force for good

    Acting to improve society, the environment, and the rights and happiness of the individual, if only in a small way.

    Be transparent and honest

    In every aspect of the business, from developing open-source code to publishing our donation receipts.

    Be empowering

    For all our stakeholders: publishers, advertisers, readers, charities, staff, and shareholders.

    Be reliable

    Our systems do an important job, so they have to be reliable and secure.

    Be successful

    We are a commercial business, not a charity. Our charitable goals are achieved by being commercially successful.

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