Our mission is to create a new, more positive online economy that funds sustainable social change.
Good-Loop exists to make the internet a more positive place for everyone...
Positive for content creators
because we help them to get paid a fair wage for their hard work, whilst keeping their content free for all to access.
Positive for people
because we empower them to take control their online experiences and to harness their own value as a force of good in the world.
Positive for brands
because we provide a platform for them talk to their customers in a positive and proactive environment.
Positive for the world
because when charities have a stable, sustainable source of income they have the security to plan long-term and the freedom to focus their attention on maximising their positive impact.
Be a force for good
Acting to improve society, the environment, and the rights and happiness of the individual, if only in a small way.
Be transparent and honest
In every aspect of the business, from developing open-source code to publishing our donation receipts.
For all our stakeholders: publishers, advertisers, readers, charities, staff, and shareholders.
Our systems do an important job, so they have to be reliable and secure.
We are a commercial business, not a charity. Our charitable goals are achieved by being commercially successful.