• Good-Loop founders Amy Williams and Daniel WInterstein

    The Good-Loop Story

  • It all began with a job posting

    Good-Loop founders Amy Williams and Daniel WInterstein on work in startups .com

    Within 1 week of posting this on workinstartups.com Amy received a phone call from Daniel, an experienced software developer with a keen desire to build something that would make the world a bit better off. And the rest, as they say, is history...

  • Meet the team

    Amy Williams, Founder and Managing Director / CEO of Good-Loop

    Founder & Managing Director

    Amy brings the hustle. Good-Loop was born out of her time spent working at one of the world's' biggest advertising agencies. She’s a leader and a creative problem solver.

    Daniel Winterstein Founder and CTO of Good-Loop

    Founder & CTO

    Daniel brings the brains. He is a skilled developer with a PhD in computer science. He’s also an entrepreneur with a track record of building scalable software solutions.

    Amy Williams, Founder and Managing Director / CEO of Good-Loop

    Partnerships Manager

    Brittani brings the social flair. She knows the world of blogging inside out and finds awesome content creators to join our network. She's great and all but Alan the dachshund is much better to look at.

    Andy Tait, Collider startup mentor

    Collider Coach & Mentor

    Andy brings the wisdom. With decades of experience starting, scaling and taking businesses to IPO, he provides sound advice as well as a kick-ass black book.

  • Good-Loop in on the Collider ad tech / mad tech startup accelerator

    Good-Loop is part of the Collider 2017 Class -

    An accelerator program dedicated to marketing and advertising startups.

    Winner of Collider 2017 Demo Day

  • Say hi

    If you are interested in what we're doing please do get in touch.

    Questions / feedback / advice / invites to luxury villas - all very welcome.

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