Amy cut her teeth at one of the world's largest advertising agencies where she worked on everything from global TV ads to scrappy social campaigns. During this time she realised that it's really difficult for brands to get their message in front of their audience in a cost-effective and positive way. That's why she founded ethical video advertising platform, Good-Loop.
Amy is an active member of the Women in Tech and Tech For Good communities. She was recently named by Forbes as one of the 30 Under 30 most influential people in media & marketing and has recently been listed in The Drum Digerati as one of the100 outstanding individuals excelling in the UK digital industry.
Find out more: www.linkedin.com/in/amy-williams
Key areas of focus & Expertise
What does it mean to be an ethical brand?
Amy has spent her career building sustainable brands and is an expert in connecting advertisers with consumers in more meaningful, relevant and authentic ways.
Purpose & Profit
Can brands do well
by doing good?
66% of consumers now say they'd pay more for a brand which aligns with their social beliefs. But does this translate into real sales? How does social impact effect your bottom line?
Should advertising fund the free internet?
Advertising is at the heart of the online economy but we've constructed a model of the internet which rewards virality over veracity. How can tech make the internet a more positive place?
Tech For Good
What's it like to be a social entrepreneur?
The start-up story is always a fascinating one - full of epic highs, huge lows and many lessons learned along the way. So what is it really like to build a profit-for-purpose tech company & who else is doing it?