That’s why today Good-Loop is proud to announce it’s the first AdTech company in the world to be officially certified as a B Corporation. B Corporations (or B Corps) are a growing group of companies who are reinventing business, by pursuing purpose as well as profit. Good-Loop has been certified as having met rigorous social and environmental standards which represent its commitment to goals beyond shareholder profit. B Corp certification covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with certified companies having to score over 80 and provide evidence of socially and environmentally responsible practices - including energy supplies, waste and water use, worker compensation, diversity and corporate transparency.