2019 marks the 5th anniversary of Giving Tuesday
in the U.K. This year is set to be the biggest yet as brands and consumers become increasingly aware of their power to convert consumerism into social good.
The social media-driven campaign, which falls the day after Cyber Monday, initially started in the US as a response to the notorious Black Friday and Cyber Monday sales. Each year these two huge annual shopping events have a devastating impact on our planet, as piles of unbought cheap goods end up unwanted in landfill sites. But with more than 70 countries now taking part, Giving Tuesday is a meaningful way to counter this damage, globally raising over $400m last year.
The Charities Aid Foundation, which oversees Giving Tuesday in the UK, reported that the campaign reached more than 41 million people in the UK alone, and raised £7.8m in much-needed funding for good causes.
So to help make Giving Tuesday even bigger and more impactful this year, we’ve created a list of ways you can get involved without breaking the bank. You’re welcome 😜