is an ethical ad platform which converts advertsing money into free chairty donations – whilst making the advertsing 32% more effective.
Good-Loop ad units are distributed programmatically into IAB standard formats such as banners, in-read and pre-roll. When your video starts to play, there is some branding along the top and a 15 second countdown along the bottom. After 15 seconds, you pay for a completed view, and the viewer gets to donate half of your media money to one of your chosen charity partners.
So advertisers get higher engagement at no extra cost, users get to do good for free and charities get the funding they need to make a real impact in the world – a real win, win!