was selected as part of their ‘Spark Tank’ pitching event. Three startups made it to the final pitch day, which took place on the 12th July. The brief for the £10,000 pilot was to help NBCUniversal
to use innovative solutions to solve real business challenges.
Our pitch was to use our ethical ad player to distribute Universal’s video advertising to people in a more positive, more engaging and more effective way. If people choose to watch their ads for 15 seconds, the user then gets to donate half the price of the ad towards a charity of their choice. Users can also opt to double their donation by sharing the ad on social media.