Big, global corporations are, more often than not, seen as the ‘bad guys’. Many people consider them the embodiment of humanity’s greed - selling us more stuff we don’t need to feed their insatiable hunger for growth and domination. But it’s easy and perhaps a little bit lazy to see big corporates this way. To consider them only
as greedy is to miss the other side of Yin Yang. It’s to miss the substantial potential they have for positive impact.
When Sky launched their Ocean Rescue initiative they not only increased staff retention and customer engagement – they also removed 175 tonnes of single-use plastic
from their business.
When Dove decided to champion ‘Real Beauty’ they not only created one of the most successful and iconic brands in the world – they also gave of 29 million young girls access to self-esteem workshops
And when Levis introduced their Water<Less finishing process, they not only created a product that sold faster than regular Levi’s
, they also saved over 172 million litres of fresh water.