Yin Yang is about embracing duality. Accepting that seemingly opposite forces may actually be complementary, interconnected, and interdependent. It’s a perfect visual and conceptual expression of the constant push and pull that we all experience in our lives. We want to be good people, sure, but we’re also busy and distracted and oh so tempted to gossip about Lisa-in-accounting’s new haircut. We want to make the world a better place but we also really want the latest iPhone. It’s exactly this kind of apparent contradiction that fuels Good-Loop and drives our success.