how Good-Loop works, in 4 simple steps
1. The Good-Loop ad unit is displayed across our network of premium, brand-safe publishers.
2. People click on the banner and your branded video content begins to play fullscreen.
At this point your viewer has opted-in to watch, they are engaged, rewarded and feeling positive.
3. After 15 seconds you pay for a completed view.
This 'unlocks' the donation function and the viewer can choose which charity they'd like to donate to. Half of your payment goes directly to the charity they choose.
4. After the video is complete, the viewer can double their donation by clicking through to your website, giving their email, using a voucher code at checkout or even sharing your video on social media.
Good-Loop advertising is more effective
Here are some of the reasons why:
Opt-in video ads engage users eight times more than auto-play video ads.
Source: American Marketing Association
Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).
64% of consumers cite shared values as the primary reason for their relationship to a brand
Source - Harvard Business Review
66% of people say they are willing to pay more for socially conscious brands.