• Good-Loop advertising for good

    We are good-loop

    The Home of Purposeful Programmatic Advertising

  • Good-Loop will never force someone to watch an ad. But if they choose to give an advertiser some of their valuable time, attention and maybe even data, they get to give 50% of the advertisers' money to a charity of their choice.

    Good-Loop ethical programmatic video ads

    Good-Loop for Advertisers

    A positive, high engagement ad environment with up to 2X the average view length of any other platform, at no extra cost.

    Good-Loop ethical programmatic video ads

    Good-Loop for Publishers

    Premium, ethical formats which respect your user experience whilst delivering a 2 - 5x uplift on inventory yield.

  • "ethical ads?" That's nice. But does it drive roi?

    Higher engagement,

    same spend.

    Through Good-Loop, you'll see 50-75% higher completed view rates (CVR) on your video ads, for no extra cost.

    95% post-donation

    complete rate.

    People only have to watch the ad for 15 seconds to 'unlock' their free donation. But on average 95% of people who donate will continue to watch the full 30-second ad.

  • Some of our Recent Campaigns

  • Some of Our Brand Partners

  • Why not give it a go? All you need is a video

    Send us a piece of branded video content, pick up to three charities to support and tell us

    who your target market is, we'll do the rest.

  • Good-Loop and Kitkat
    Good-Loop in The Scotsman
    Good-Loop AdTech Next Big Thing
    Good-Loop in Campaign Magazine
    Good-Loop in City AM
    All Posts