• ethical Advertising

    that's pull not push


    What use is an impression if it was a negative experience for the person on the other side?


    Good-Loop will never force someone to watch an ad. But if they choose to engage,

    they get to give 50% of the ad money to their chosen charitable cause.


  • We deliver ethical, effective ads at scale

    Good-Loop ethical programmatic video ads

    Good-Loop for Advertisers

    A positive, high engagement ad environment with twice the average view length of any other platform, at no extra cost.

    Good-Loop ethical programmatic video ads

    Good-Loop for Publishers

    Premium, ethical formats which respect your user experience whilst delivering a 2 - 5x uplift on inventory yield.

    Or, if you're interested in investing in Good-Loop, you can find out more about the business here.

  • how it works, in 4 simple steps

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    1. Good-Loop units are distributed programmatically into IAB standard formats such as banners, in-read and pre-roll.

    How Good-Loop Works

    2. When your video starts to play, there is some branding along the top and a 15 second countdown along the bottom.

    50% of advertising money goes to charity.


    3. After 15 seconds, you pay for a completed view, and the viewer gets to donate 50% of your media money to one of your chosen charities.

    See a live demo here:


    Good-Loop double your donation.

    4. After the video is complete, the viewer can double their donation by clicking through, giving their email, using a voucher code at checkout or even sharing the video on social media.

  • why is Good-Loop advertising more effective?

    Good-Loop online video advertising is strictly opt-in only.



    Opt-in video ads engage users eight times more than auto-play video ads.


    Source: American Marketing Association

    Good-Loop ads require the user to interact.



    Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).

    Source: Neuro-Insight

    Good-Loop ads improve engagement



    64% of consumers cite shared values as the primary reason for their relationship to a brand


    Source - Harvard Business Review

    advertising halo effect


    Halo Effect

    66% of people say they are willing to pay more for socially conscious brands.


    Source: Nielsen

  • To find out more, give us a call

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