how it works, in 4 simple steps
1. Good-Loop units are distributed programmatically into IAB standard formats such as banners, in-read and pre-roll.
2. When your video starts to play, there is some branding along the top and a 15 second countdown along the bottom.
4. After the video is complete, the viewer can double their donation by clicking through, giving their email, using a voucher code at checkout or even sharing the video on social media.
why is Good-Loop advertising more effective?
Opt-in video ads engage users eight times more than auto-play video ads.
Source: American Marketing Association
Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).
64% of consumers cite shared values as the primary reason for their relationship to a brand
Source - Harvard Business Review
66% of people say they are willing to pay more for socially conscious brands.