how Good-Loop works, in 4 simple steps
1. The Good-Loop ad unit is displayed as a non-intrusive banner across our network of premium brand-safe publishers.
2. People click on the banner and an ad begins to play, fullscreen.
3. After 15 seconds the advertiser pays for a completed view and the viewer gets to give 50% of their money to a charity of their choice.
4. After the video is complete, the viewer can double their donation by clicking through, giving their email, using a voucher code at checkout or even sharing the video on social media.
Good-Loop advertising is more effective
Here are some of the reasons why:
Opt-in video ads engage users eight times more than auto-play video ads.
Source: American Marketing Association
Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).
64% of consumers cite shared values as the primary reason for their relationship to a brand
Source - Harvard Business Review
66% of people say they are willing to pay more for socially conscious brands.