• Advertising that's pull not push

     

    What use is an impression if it was a negative experience for the person on the other side?

     

    Good-Loop will never force someone to watch an ad. But if they choose to engage,

    they get to give 50% of the ad money to their chosen charitable cause.

     

  • how Good-Loop works, in 4 simple steps

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    1. The Good-Loop ad unit is displayed as a non-intrusive banner across our network of premium brand-safe publishers.

    Good-Loop ethical video advertising, turns advertising money into charitable donations

    2. People click on the banner and an ad begins to play, fullscreen.

    Good-Loop ethical video advertising  enables publishers and bloggers to make money

    3. After 15 seconds the advertiser pays for a completed view and the viewer gets to give 50% of their money to a charity of their choice.

    Good-Loop ethical video advertising  enables publishers and bloggers to make money

    4. After the video is complete, the viewer can double their donation by clicking through, giving their email, using a voucher code at checkout or even sharing the video on social media.

  • Good-Loop advertising is more effective

    Here are some of the reasons why:

    Good-Loop online video advertising

    Opt-in

    Choice

    Opt-in video ads engage users eight times more than auto-play video ads.

     

    Source: American Marketing Association

    Good-Loop online video advertising

    Physical

    Engagement

    Memory responses are found to be 29% higher for ads involving physical interaction (eg. clicking).

    Source: Neuro-Insight

    Good-Loop online video advertising

    Meaningful

    Connection

    64% of consumers cite shared values as the primary reason for their relationship to a brand

     

    Source - Harvard Business Review

    Good-Loop online video advertising

    Powerful

    Halo Effect

    66% of people say they are willing to pay more for socially conscious brands.

     

    Source: Nielsen

  • To find out more, Book a demo

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