our mission is to end badvertising
Our mission is to create a new, more positive online economy that delivers better advertising whilst funding sustainable social change.
Badvertising is bad for everyone. It ruins user experience, damages brand reputation
and drives people to adopt ad blockers.
Notoriously it causes:
Good-Loop ads are positive, respectful
and rewarding to viewers.
Because enjoyment of video advertising
increases purchase intent by 92%.
Good-Loop will put the user in control, giving
the viewer respect and reward.
Because 51% of people said they think less of
brands who show them standard autoplay video ads.
Good-Loop exists to make the internet a more positive place for everyone...
Positive for brands
because we provide a platform for them talk to their customers in a positive and proactive environment.
Positive for people
because we empower them to take control their online experiences and to harness their own value as a force of good in the world.
Positive for the world
because when charities have a stable, sustainable source of income they have the security to plan long-term and the freedom to focus their attention on maximising their positive impact.
Be a force for good
Acting to improve society, the environment, and the rights and happiness of the individual, if only in a small way.
Be transparent and honest
In every aspect of the business, from developing open-source code to publishing our donation receipts.
For all our stakeholders: publishers, advertisers, readers, charities, staff, and shareholders.
Our systems do an important job, so they have to be reliable and secure.
We are a commercial business, not a charity. Our charitable goals are achieved by being commercially successful.
Be carbon neutral