1. Brands pay to advertise to you
Brands pay to put their video adverts on websites. The exact amount they pay depends upon the length of the advert, the type of person they want to target etc.
2. Publishers get
paid roughly 40% of this
Bloggers and publishers display the adverts on their pages and get paid every time an advert is watched.
This means they can earn a living whist keeping their content free to access.
3. Exactly 50% is donated to your chosen charity
Each time an advert is watched, 50% of the ad income is donated to the charity you choose.
4. Roughly 10% goes to Good-Loop
From each ad sale, Good-Loop takes a cut in order to sustain and grow the business.
We Strive to be Transparent
At Good-Loop we strive for complete transparency, so we will always be upfront about how we are using the money we make from advertising, how much of it is going to charity and where possible, the impact that these donations are having. We pay the charities on a monthly basis and keep a record of all donation receipts. If you have any further questions about Good-Loop, please don't hesitate to contact us.
Terms and Conditions
Good-Loop ("us") provide software for advertising serving & donations, using a Software-as-a-Service model, and associated services (the "Service").
By using the Service, the organisation or individuals using the services ("You") are agreeing to be bound by the Terms of Service. If you disagree with these Terms of Service or any part of these Terms of Service, you must not use the Service.
2. Account Terms
3. Acceptable use
You must not use Good-Loop in any way that may cause damage to the Service; or in any way which is unlawful, illegal, fraudulent or harmful, or in connection with any unlawful, illegal, fraudulent or harmful activity.
You must not use the Service to copy, store, host, transmit, send, use, publish or distribute any material which consists of (or is linked to) any spyware, computer virus, Trojan horse, worm, keystroke logger, rootkit or other malicious computer software.
You must not use the Service to send spam messages.
You must not modify, adapt or hack the Service or modify another website so as to falsely imply that it is associated with the Service, Good-Loop, or any other Good-Loop service.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service without the express written permission by Good-Loop
Verbal, physical, written or other abuse (including threats of abuse or retribution) of any Good-Loop customer, employee, member, or officer are not acceptable.
In order to preserve the quality of service for all users, please avoid putting undue strain on our servers. If we determine that you are using more than your fair share of resources, then we may limit or restrict your use.
4. Restricted access
Access to certain content and services is restricted. For example: customer data is kept private! Good-Loop reserve the right to further restrict access to content and services.
You must ensure that your user ID and password details are kept confidential.
Good-Loop may disable your user ID and password without notice if we believe you have broken the Terms of Service or any other agreement you have with us.
You must not try to disable or circumvent the restrictions Good-Loop puts in place.
5. User generated content
Your user content must not be illegal or unlawful, must not infringe any third party's legal rights, and must not be capable of giving rise to legal action whether against you or us or a third party (in each case under any applicable law).
You must not submit any user content to the website that is or has ever been the subject of any threatened or actual legal proceedings or other similar complaint.
Good-Loop reserve the right to edit or remove any material submitted to our website, or stored on our servers, or hosted or published upon our website.
Good-Loop do not undertake to monitor the submission or the publication of user content on and from our website.
While Good-Loop prohibits certain content on the Service, you understand that Good-Loop cannot be responsible for the Content posted on the Service and you nonetheless may be exposed to such materials.
Where we charge for access to content and services, the following conditions apply:
At our discretion, payment may be required either upfront or in-arrears.
Payment will be deemed to have been made when the payment is either (a) cleared funds in our bank account, or (b) cleared funds in our PayPal account (or other such payment system which we may specify). Any taxes or third party charges which are subtracted from a payment will not count as part of the payment.
Where payments are late or short, we may cancel or restrict your access to any or all of our services.
Good-Loop reserves the right at any time to modify the Service.
Prices of all Services, including but not limited to monthly subscription plan fees to the Service, are subject to change upon 30 days' notice from us. Such notice may be provided at any time by posting the changes to the Good-Loop Site (www.good-loop.com) or the Service itself. Good-Loop shall not be liable to you or to any third party for any modification, price change, suspension or discontinuance of the Service.
7. Cancellation and Termination
The initial term of this agreement shall commence when you start using the Service and shall continue for the contract term (set forth in the Order Form; or for 12 months if none is specified) from the Billing Start Date.
If neither party cancels the agreement, then at the end of the agreed term it shall be renewed automatically on a rolling basis requiring 1 month notice by either party to cancel.
You are responsible for properly cancelling your account. You must notify us by writing an email or letter to request cancellation of your account with at least 1 month's notice.
After cancellation, your Content may be deleted from the Service. We always try to help clients preserve their data, even if they leave, so please contact us with any questions about this.
This Agreement can be terminated at Good-Loop's discretion if:
Good-Loop reserves the right to discontinue the Service (or any part thereof) at the end of your paid-for period, or at any time if your use of the Service is unpaid.
Upfront payments are non refundable.
If you continue to use the Service without being authorised to by this agreement, Good-Loop will, without prejudice to any other rights Good-Loop may have as a result of such usage, be entitled to charge for such usage at the rates previously agreed.
8. License to use Creative Commons and public domain material
This website contains some material licensed under a creative commons license. This material is marked by an attribution of the form "cc [The Licensor]". You have rights to reuse such content, subject to restrictions set by the licensor. Please contact the licensor for details.
This website contains a lot of public domain material: e.g. all those public tweets. You will be able to reuse these in various ways - though the author also has some rights. Exactly what rights you have to reuse this material can vary from country to country. Remember that if a user protects their tweets but grants you access, then those tweets aren't in the public domain so different rules may apply.
Good-Loop reserves the right to update and change the Terms of Service from time to time. Please check this page regularly, and note the version number at the start, to ensure you are familiar with the current version.
Continued use of the Service after you have been notified that changes have been made in the Terms of Service shall constitute your consent to the latest version of the Terms of Service.
Any new features that enhance the current Service, including the release of new tools and resources, shall be subject to the Terms of Service.
The failure by us to enforce at any time or for any period any one or more of the clauses set out here shall not be a waiver of them or of the right at any time subsequently to enforce all terms and conditions of this agreement.
12. Exclusion of third party rights
14. Law and jurisdiction
15. Our details
Good-Loop is a trading name -- the full name of our company is Good.Loop Ltd
Good-Loop are registered in Scotland under registration number SC548356.
Our registered address is:
127 Rose Street South Lane, Edinburgh, EH2 4BB, United Kingdom