One of the most impactful parts of my ad:tech London experience was hearing from and meeting some of The Next Big Thing
startups. I watched each startup expertly craft their story on stage in a matter of minutes, vying to solve the myriad of challenges the industry faces right now. I found it very empowering to see the important role that young, fresh thinking was playing in the industry and to observe how engaged and excited everyone was with the new ideas on offer. I was actually fortunate enough to get to chat with some of the founders such as Paul Cruise, Sales Director at Fluid Ads
, and building that peer network of other founders has been invaluable over the past year.