Florence Audoyer, Global Strategic Marketing & Communication lead – KITKAT, added“We are very excited to collaborate with Good-Loop to test a new advertising format where consumers choose to watch our advertising in exchange for a donation. Viewers will have the option of donating to one of three selected projects (School kits, Vegetable-Growing Kits, Solar Charger) demonstrating NESTLE’s wider commitment to supporting sustainable cocoa farming”
While Nestlé is not the first big brand to choose to advertise using this new technology-for-good (funky cleaning product company ‘method’ launched their own ‘Look Good, Do Better’ campaign via Good-Loop
last week), Monday is the first time that viewers of the ad will be able to see a live donation tracker
showing how much money has been raised.